Merchandising

Merchandising is the way you arrange your salon and your displays to make the customer meet the product.

A good merchandising
- Ensures a supply of professional hair care products to your customers
- Increases your salon sales marginal earning at fixed costs
- Increases your employees income through paying a sales commission
- Creates an ambiance
- Tells a product story and enhance the client experience

The Merchandising creates a unique identity to your salon and display the products you are selling

Step 1 The Building exterior

Optimize the path by which your customers can be lead to the merchandise

Must be recognizable from the outside as a salon
Should convey the image and the expertise of your salon

Step 2 The Shop display

Demonstrates the Product Offer expertise of your salon

Draws casual customers into your salon
Provides special purchase impulses
Should be redecorated at least one a month

Step 3 The Service area

Ideal for the presentation of products, merchandise is very close to your customer

Attractive presentation arouses curiosity and interest
You can specifically integrate products into consultations

Step 4 The Cashier area

Ideally suited for typical promotional offers like twins pack and price-off offers, periodic offers and new products